摘要
政府形象设计是政府形象管理的重要环节。借鉴CIS原理将企业CIS的设计和运作导入政府形象设计中,以政府行政理念为指导,通过提升政府行为和完善政府外在特征来提高政府在公众心目中的评价,把政府的理念、行为与视觉形象统一起来,使政府形象系统化。
This paper briefly describes the government image design referring to the principle of CIS and its design and operation in corporation .That＇s taking the government mind as the instruction, and enhancing government＇s appraisal in public through the promotion of government behavior and the consummation of government external characteristic , Unifying the Government mind, the behavior and the visual image causes the government image systematization.
出处
《行政与法》
2006年第2期21-23,共3页
Administration and Law
