摘要
当前,品牌是市场经济的通行证,中国企业的品牌竞争力将直接经受国际国内市场激烈竞争的考验。企业提升品牌的竞争力主要通过企业开发和巩固企业核心竞争力、创造品牌忠诚、将企业文化根植于企业的价值观、产品不断创新等一系列措施来实现,重点在于最大限度地创造强势品牌,从而保证企业经营获得长期的竞争优势。
Currently brand is a pass of the market economy. The brand competitiveness of Chinese enterprises need stand the test of the keen intemational competition, They should devdop and consolidate the key competitiveness building brand hyalty, strengthening corporate culture value, and constant innovation. The focal point lies in creating the surging brand to the maximum extent so as to guantee that enterprises manage and obtain the long- term competitive advantage.
出处
《商业研究》
北大核心
2006年第5期71-73,共3页
Commercial Research
关键词
品牌经营
强势品牌
竞争力
brand raanagement
surging brand
competitiveness
