摘要
连锁经营作为一种商业组织和经营形式,被称为“现代流通的革命”,随着信息化的不断推进,电子商务的发展使得连锁经营的盈利模式发生了改变。本文通过对连锁经营和电子商务的分析,指出电子商务和连锁经营互动发展模式,进而阐述了我国连锁企业与电子商务互动发展模式的选择。
As a type of business organization and management form, chain operation was called ＂The modem circulation revolution＂. With the persistent development of the imformatization, the development of electronic business makes the profit mode of chain operation change. In this paper, we will discuss the mutual development model of e-commerce and chain operation and then point out the development model of chain operation based on e-commerce in our country through the analysis of chain operation and e-commerce.
出处
《科技和产业》
2006年第3期59-62,共4页
Science Technology and Industry
关键词
连锁经营
电子商务
经营模式
Chain operation
E-business
Management Model
