摘要
在中国媒体代理市场上传立集团继续扩展业务并处于主流地位.竞争者的某些失误让他们从中得利。他们内部的员工结构也更新了.Rob Hughes在北京主管业务.Andrew Meaden在日本基地成功后现在转战上海.负责监管每个部门每天的运作。BessieLee提升为总集团主管(监管传立以及Maxus、Motivator、MediaCom和MEC等代理)传立集团的强项在于他们的广告规划团队一直为客户提供优质服务。
Mindshare continued to expand and dominate the China media agency market, taking advantage of some mis-steps from some of its competitors. On the people front new structures were created with Rob Hughes in Beijing and Andrew Meaden fresh from Japan success now in Shanghai. overseeing the day to day delivery of each office with Bessie Lee elevated to a Group M role (overseeing the agency, along with Maxus, Motivator MediaCom and MEC). Mindshare's strengths [hough are far from the ivory lowers with the day to day planning teams consistendy performing well for their clients.
出处
《中国广告》
2006年第4期I0005-I0008,共4页
China Advertising