摘要
面对竞争环境的复杂性,跨国公司海外子公司在进行竞争战略选择时,通常采用的是扩展SWOT分析模型和扩展钻石模型。这种扩展的模型与一般模型的区别是考虑了跨国公司内部网络因素、母国环境因素和跨国公司内部贸易。以跨国公司海外子公司竞争战略选择的模型分析为理论基础,对跨国公司在京子公司的竞争战略选择的环境因素、竞争态势等问题进行了实证分析,并且为本土企业应对跨国公司子公司的竞争提出了建议。
Facing the complicated competitive environment, overseas subsidiaries of multinational corporations （MNCs） select the expanded SWOT model and/or the expanded Five Forces model as their general choice for strategic planning. The difference between the two expanded models and the basic ones is that the expanded ones will take firm＇ s internal network, home country＇ s environment and firm＇ s internal trade into consideration, but the basic ones will not. Based on the modeling of the strategic planning of multinational subsidiaries in Beijing with the two expanded model in the given environment and competitive situation, competition strategic suggestions for local companies are put forward in the paper.
出处
《财经理论与实践》
CSSCI
北大核心
2006年第2期95-98,共4页
The Theory and Practice of Finance and Economics
基金
北京市教委人文社科项目(SM200310005003)
