摘要
以年龄在20￣45岁之间的女性为对象,通过问卷调查,分析了她们对针织外衣感性形象的评价,提出了女性针织外衣感性形象构成的几大要素,分析构成针织外衣的各女性消费群体特征。
Through investigating and analyzing the comments of the female aged between 20-45 on sensible images of knitting wears,this paper points out major factors in the formation of sensible images, and reveals the female consuming groups＇ characteristics.
出处
《南通纺织职业技术学院学报》
2006年第1期79-81,共3页
Journal of Nantong Textile Vocational Technology college
关键词
女性针织外衣
感性形象
消费观念
因子分析
female knitting wear
sensible image
consuming idea
factor analysis
