摘要
如何科学地把握广播的媒介定位,如何开拓适合广播媒介定位的生存空间是广播媒介发展的关键。本文把广播放到人类社会的宏观环境中,从人类媒介发展、广播媒介自身发展、符号三个角度论证了广播媒介由中心走向边缘的角色演变过程及其在未来的媒介格局中必然处于边缘的角色定位。但只要广播发挥自己的媒介优势,积极寻求适合广播角色定位的生存空间,广播媒介也是大有可为的,可以成为社区的信息中心、贴身的电子秘书、受众的娱乐伙伴。
How to localize scientifically the broadcast medium, and how to broaden the existing space of the broadcast medium are the key to broadcasts medium development. This article, putting the broadcast medium in a macroscopic environment, from such angles as the development of human media, broadcast medium, and the mark, analyses how the broadcast medium changed towards the edge from the center, and it puts forward that it will remain in the edge inevitably in the future medium pattern. However, so long as the broadcast displays its advantages, broadens the existing space positively, it will have a bright future： it may become the community information center, next to the skin electronic secretary, audience＇s entertainment partner.
出处
《中北大学学报（社会科学版）》
2006年第1期42-45,共4页
Journal of North University of China：Social Science Edition
关键词
广播媒介
角色
定位
社区的信息中心
贴身的电子秘书
受众的娱乐伙伴
broadcast medium
role
localization
community information center
kin electronic secretary
audience＇ s entertainment partner
