摘要
会展旅游具有高利润、高产出的特点,能为旅游业及社会经济的发展带来综合的经济效益,并能提高城市的知名度和美誉度。通过SWOT分析法,就郑州发展会展旅游的优势、劣势、机会和威胁进行了分析,提出了郑州会展旅游的发展对策。
The convention and exhibition tour characterized by remarkably high profit and output value, brings about comprehensive economic results to tourism and social - economic development, in the meantime, it helps build up the image of a certain city. This article is devoted to the analysis of the strengths, weaknesses, opportunities and threats of developing convention and exhibition tour in Zhengzhou with SWOT analysing method. It also puts forward the tactics of developing convention and exhibition tour in the city of Zhengzhou.
出处
《中州大学学报》
2005年第3期37-40,共4页
Journal of Zhongzhou University
关键词
会展旅游
SWOT分析
发展对策
convention and exhibition tour
SWOT analysis
development tactics
