摘要
分析了奖励旅游在市场功能、市场行为主体和市场运作等方面的内在特征,并以此为基础,从市场开发目标、市场选择、促销、奖励旅游参与方的各自职责,奖励旅游的运作模式、产品打造等多角度探讨了我国奖励旅游市场开发的措施,辨析了奖励旅游认识上的误区。
This article analyzes the characters of the Incentive Tourism directly, and thinks： the Incentive Tourism is one kind of manageable methods; the personal spare time and the disposable income are not the decisive factors for people; the buyer and the consumer are different groups; the buyer, consumer and the travel company affect the operating of Incentive Tourism together. Based on those opinions, this article probes into the measures of developing the Incentive Tourism Market.
出处
《桂林旅游高等专科学校学报》
2006年第1期68-71,共4页
Journal of Guilin Institute of Tourism
关键词
奖励旅游
市场开发
本质
Incentive Tourism
market development
character
