摘要
为吸引大众的眼球,广告中的“性”元素越来越明显,渐渐成为诠释创意、宣传商品的主角。性感广告往往具有较强的视觉冲击力,可以传达一种切合现代情调的品牌理念,达到吸引消费者注意、传达广告信息的最终目的。在充满“性”元素的广告世界中不乏一些精品,但是一味突出“性”的广告也不少。所以,对于“性”元素在广告中的运用需要加以适当引导,应坚持健康、艺术的原则,与广告产品相关联,使之不低俗却让人记忆深刻。
In order to attract the masses＇ eyeball, the ＂sex＂ dement in the advertisement is more and more obvious, has gradually become the protagonist annotating the intention , propagating the goods gradually. The sexy advertisement often has stronger visual impact, can transmit a kind of brand idea which suits the modem sentiment , achieve and attract consumers to pay attention to, transmit the final purpose of advertising information. There are some fine works in advertising world full of ＂sex ＂ elements, but there are quite a few advertisements simply stressing ＂sex＂. So, the application of the ＂sex＂ dement in the advertisement need properly guiding, the principles of health and art should be adhered to, and it should be connected with advertising products , the rhetoric and the humorous cell should appropriately be applied in advertisement, which makes it not vulgar, but let people＇ s memory be deep.
出处
《江西师范大学学报（哲学社会科学版）》
2005年第6期51-53,共3页
Journal of Jiangxi Normal University(Philosophy and Social Sciences Edition)
关键词
性
“性”元素
平面广告
创意
sex
＂sex＂ element
level advertisement
ideas
