4Hassan, Salah S.and Erdener Kaynak, 1994, Globalization of Consumer Markets, New York, International Business Press. 被引量:1
5Usunier, J.C.G, 1993, International Marketing,Prentice-Hall, New York, NY. 被引量:1
6Terpstra and Ravi Sarathy, 1994, International Marketing 6thed.Fort Worth, TX:Dryden. 被引量:1
7Parasuraman, A, Zeithaml, V.A.and Berry, L.L.,1985, A Conceptual Model of Service Quality and Its Implications for Future Research, Journal of Marketing, 49,Fall. 被引量:1
8Dahringer, L.D, 1991, Marketing Services Internationally:Barriers and Management Strategies, Journal of Services Marketing, 5, 3. 被引量:1
9Zeitham, V.A, Berry, L.L. and Parasuraman, A,1996, The Behavioral Consequence of Service Quality,Journal of Marketing, 60, April. 被引量:1
10Erramilli, M.K., 1990, Entry Mode Choice in Service Industries, International Marketing Review, 7, 5. 被引量:1