摘要
借鉴经济学的相关分析模式,在对媒体竞技运动做分析的基础上,提出了媒体竞技运动的6个特点,并对它进行了定义,指出媒体竞技运动的本质就是吸引并消化注意力,进而分析了媒体竞技运动市场的需求和供给规律。
By referring to relevant analytical modes of economics, the authors put forward 6 characteristics of media compotitire sport and defined them on the basis of theirs analysis on media competitive sport. The authors pointed out that the nature of media competitive sport was to attract and digest attentions, and further analyzed the pattern of demand and supply on media competitive sport market.
出处
《体育学刊》
CAS
CSSCI
北大核心
2006年第1期134-137,共4页
Journal of Physical Education
关键词
注意力
大众传播
竞技运动
媒体竞技运动
attention
public communication
competitive sport
media competitive sport
