摘要
近年来,价格竞争成为了市场份额最大化的策略之一。如果灵活采取非价格策略和价格策略,并在发挥市场机制的同时结合政府宏观管理的推动,我们更有可能有效地实施市场占有率最大化的策略。
In the last few years,price competition strategy has become the one of most development strategies of market maximization. But it has produced very little effect. Actually we can effectively carry out the development strategy of market occupancies maximization if we adopt no-price policies and flexible policies. Of course,we should adhere to the combination of the government macroeconomic administration cooperating and market system functioning.
出处
《经济与管理》
2006年第2期56-59,共4页
Economy and Management
关键词
市场占有率
非价格
价格
策略
政府管理
market occupancy ratio
no-price
price
tactic
government administration
