摘要
本文从药品名称设计的角度探讨了中医方剂名称的四种构造设计方式：成分式、功能式、数字式和综合式，从中归纳出若干设计原则。并对中医方剂名称设计中的美学原则问题作了简要分析。
with the traditional naming of the Chinese herb medicine in point,the author discusses here four types of title designs,namely,the naming in terms of medicine substances,of medicine effects, of medicine numerals and ofmedicine combination so some guidelines for name designs have been adviced and a brief analysis of the naming aesthetic principles has been made in the designing of the brand for Chinese herb medicines
出处
《株洲工学院学报》
1996年第1期29-33,共5页
Journal of Zhuzhou Institute of Technology
关键词
名称设计
中医
方剂
设计
包装
Naming of the Chinese herb medicines Medicine substances Medicine effects Aesthetic principles
