摘要
中国是全球石蜡基石油资源储量和产量最多的国家,石蜡年产量占世界石蜡总产量的三分之一以上,年出口量约占世界石蜡总贸易量的70%左右。其中,中国石油(Petrochina)石蜡年产量占中国石蜡总产量的67%,在产量、品种、质量等方面都处于国内外领先地位。当前,国际石蜡产品市场竞争激烈,整体营销难度不断加大;环保要求的日益提高,对石蜡品质提出了更严格的要求;高品质的石蜡资源也将变得更加稀缺。为保持优势,应对挑战,中国石油应开发石蜡新产品,大力生产绿色环保石蜡,全力提升石蜡检测水平;树立国际化营销理念,做强区域市场,强化渠道管理,实施国际化营销策略。
With the world's largest reserve and output of paraffin-basedpetroleum resources, China boasts an annual paraffin output of overone third of the world's accumulative total, and an annual exportaccounting for approximately 70% of the world's total trade volumeof paraffin. PetroChina annually produces 67% of China's totaloutput of paraffin and assumes the leadership, both at home andabroad regarding paraffin output, variety and quality. Due to hardline competition in the international paraffin product market,increasingly difficult integral marketing, and more stringentenvironmental regulations, elevated requirements are being placedon paraffin quality. The result is, high-quality paraffin resources arebecoming scarcer than ever. To maintain its leadership and addressthe developing challenges, it has been deemed advisable forPetroChina to develop and produce new environment-friendlyparaffin products, improve the quality of paraffin product inspection,grow larger regional markets, strengthen channel management, andadopt and implement international marketing strategies.
出处
《国际石油经济》
2005年第12期20-23,共4页
International Petroleum Economics
