摘要
伴随着经济国际化发展,国际产业资本加快向我国转移,推动了中国制造业成为国际重要制造基地。但中国制造业产品在国际市场上价格廉、档次低,在产业价值链中处于末端。本文认为中国制造业国际化发展中的问题,是与忽视营销在产业国际化发展中的地位与作用有关,而产业核心竞争力来源于生产规模与遍布世界的营销网络。因此,推动我国制造业国际化进程必须重视营销的作用,以在世界市场上建立营销网络作为促进制造业竞争力提高的重要路径。
With the development of the industrial internationalization, the international industrial capital speeded up to transfer to China, which drove China to become the international manufacturing base. However, the cheap and poor-leveled products made China always in the end of the global value chain. This text holds that the problems in the course of Chinese manufacturing internationalization are closely related to the ignorance of the marketing position and effect, and the key industrial competing power lies in the production scale and worldwide marking network. Thus, we must attach importance to the marketing effect in the course of Chinese manufacturing internationalization, and take the marketing network building in the world market as the main mean to promote the competing power in the manufacturing industry.
出处
《南京财经大学学报》
2005年第6期28-32,共5页
Journal of Nanjing University of Finance and Economics
基金
教育部人文社科基金(03JD790031)
关键词
中国
制造业
国际化
营销战略
China
manufacturing industry
internationalization
marketing strategy
