摘要
随着中国经济的快速发展,中国旅游业正朝着世界旅游强国的目标迈进。在国际旅游市场中,商务旅游占旅游市场总量的50%左右,眼下中国商务旅游市场是一个巨大的并且不断增长的市场,商机无限。这个市场引起了国内、国外旅游集团、企业、航空公司的广泛关注。针对我国商务旅游市场发展前景及特点问题,提出了中国商务旅游市场的发展战略。
After the entry of WTO, Chinese business travel market shows great promising trend , but it faces intensive challenges and competition environment as well. This paper, based on the study of present status and future prospects of Chinese business travel market, proposes some competition strategy for business travel market development in China.
出处
《沈阳航空工业学院学报》
2005年第6期76-78,共3页
Journal of Shenyang Institute of Aeronautical Engineering
关键词
商务旅游
市场
发展战略
中国
business travel, market, development strategy
