摘要
机关报晚报是最具中国特色的报纸品种,在近几年的传媒变局中遭遇了有史以来最大的冲击,其发展前景是当前报界普遍关心的问题。本文从机关报晚报的现实考验出发,探寻其发展空间,结合报纸与新兴媒体的博弈过程以及国际国内报业发展趋势分析,预测机关报晚报将成为未来中国报业发展中的城市新主流媒体。
Organ- evening papers are the most remarkable ones with Chinese characteristics, which have encountered the greatest impact in recent media changing situation. The development and prospect of this paper are concerned problem at large by the press. Based on organ - evening papers＇ realistic challenges, tiffs essay researches its＇ developing expansibility. Moreover, it forecasts that organ- evening papers will become the new city mainstream media in the future development of Chinese paper industry, considering the game process between paper and new media, and the development trend of international and domestic paper industry.
出处
《长沙大学学报》
2006年第1期96-98,共3页
Journal of Changsha University
关键词
机关报晚报
前景预测
城市新主流媒体
organ- evening papers
the forecast of prospect
the new city mainstream media
