摘要
分析了科技期刊品牌的内涵,介绍了美国《科学》杂志的发展历史及其对我国科技期刊品牌塑造的借鉴作用,阐述了科技期刊实施品牌战略的具体措施。
This paper analyzes on the connotations of the brand of the sci-tech periodicals, introduces the developing history of American journal of 〈Science 〉 and its referencing function on the brand modeling of Chinese sci-tech periodicals, and expounds the concrete measures for carrying out the brand strategy of the sci-tech periodicals.
出处
《科技情报开发与经济》
2005年第24期52-54,共3页
Sci-Tech Information Development & Economy
关键词
科技期刊
品牌战略
《科学》
sci-tech periodical
brand strategy
〈Science〉
