摘要
采用访问、问卷调查、实地考察、文献资料和数理统计等方法对深圳市商业体育俱乐部经营现状进行调查,结果显示,深圳市商业体育俱乐部行业初具规模、市场潜力大;经营队伍素质偏低和经营定位不准阻碍了其发展。
Through interviews, questionnaires, first-hand investigation, literature and mathematical statistics,a research was conducted into the situation of commercialized sports clubs in Shenzhen. The aim was to discuss the problems during the development process, to analyze the features of activities, and to provide the reference for managing the commercial sports clubs in the more developed areas in China.
出处
《武汉体育学院学报》
CSSCI
北大核心
2005年第12期23-26,共4页
Journal of Wuhan Sports University
基金
广东省教育厅人文社科项目课题(02SJA890001)
关键词
深圳
商业
体育俱乐部
经营
现状
Shenzhen
commerce
sports club
management
current situation
