摘要
描述了网络营销中信用缺失的概念、表现及危害;认为网络营销中的信用缺失是由于历史原因、体制滞后、处罚不力以及道德缺失等造成的;设计了网络信用建设的四种主要模式,即中介人模式、担保人模式、网站承诺式以及委托授权式;提出了网络信用建设的四种基本方法,即示范激励、市场主导、加强立法以及德法并举;最后,从身份审核、数据保全、合同监管以及公证计划等四方面对网络信用建设的措施进行了探讨。
The paper considers that the problem of network marketing credit lack is caused by historical reason, system lag, low punishment strength, moral lack and so on; it esigns four main patterns for network credit construction, namely intermediary person pattern, guaranteed person pattern, website pledge types as well as the request authorization type~ it roposes four essential methods for network construction, namely demonstrated stimulation, market leadership, strengthened legislation as well as taking credit and law into simultaneously; finally, it carries on the discussion facing the network credit construction measures from status verification, data preserved, contract supervising and managing, notarization plan and so on.
出处
《河北科技师范学院学报（社会科学版）》
2005年第4期67-70,共4页
Journal of Hebei Normal University of Science & Technology(Social Sciences)
关键词
网络营销
信用缺失
信用建设
营销策略
network marketing credit credit lack credit construction
