摘要
随着符号商品化进程的不断加快,人类经济的活动领域不断扩大,人类开始迈向以广义符号的生产、交换和消费为基础的广义符号经济时代。广义符号经济的活动主体不仅是经济人,更是卡西尔所说的“符号人”,企业生产的本质是通过人与外部符号世界的符号互动创造差异化符号的过程,符号的交换和消费的实质就是文化与意义的交换和消费,企业生产(符号创造)的动力不再是简单的竞争,而是人类天生的好奇心和为实现自我价值的创造冲动。
With the symbol quickly being commercial and economic field being broaden, the human being is going to stride to the times of symbol economy, which based on the production, exchange and consumption of symbol. The active subject of general symbol economy general is the Cassirer＇ s symbol man, as well as economy man. The essence of corporation production is the creation course of dissimilar symbol through the symbol interaction between human being and outside symbol world. The essence of symbol exchange and consumption is the exchange and consumption of culture and content. The impetus of corporation production is not only the simple competition, but also the human instinctive curiosity and the creation impulsion of the self- worth realization.
出处
《天津师范大学学报（社会科学版）》
北大核心
2005年第6期7-13,共7页
Journal of Tianjin Normal University(Social Science)
关键词
卡西尔
符号
符号经济
广义符号经济
Cassirer
symbol
symbol economy
general symbol economy
