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儿童消费行为的影响因素和发展过程探讨 被引量:5

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摘要 当前儿童消费者在我国占有较大比例,且大多数为独生子女,在家庭中地位突出。因此对儿童消费行为进行分析,了解影响儿童消费行为的因素和儿童在不同年龄段的消费行为特点,可为企业的市场营销和新产品的开发提供一个导向。文章主要分析了影响儿童消费行为的若干因素和0到12岁儿童消费行为发展的年龄阶段特征。
出处 《人类工效学》 2005年第4期61-63,共3页 Chinese Journal of Ergonomics
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参考文献10

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二级参考文献8

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