摘要
中国典型的后发现代化的发展特性在给大众传播带来发展优势的同时也不可避免地存在着先天的缺陷,后发现代化对传播环境的综合影响体现在大众传播的多个层面:在国际传播中现代化进程的“异步”性形成传播的不平衡;在国内传播中区域现代化发展的差异直接导致了媒体发展的不平衡并成为总体发展的瓶颈;大众传播在对外来文化的传播上以及传统文化的传承中易出现“全面西化”和“全盘否定”的极端。因此,现阶段,大众传播如何在异步中寻求平衡,在差异中整合媒体效益,在经济现代化的同时实现人的现代化的本质目的,成为后发现代化背景下传播困境研究的重要内容。
The characteristics of the development of China＇s typical post-modernization have produced not also developmental advantages of the mass media, but also in-born defects simultaneously. The comprehensive effects on the communication environment are embodied on multiple layers of the current mass media that a communication unbalance is formed by the asynchronism in the process of the modernization of international communication; in the domestic communication, the difference in the development of the regional modernization has directly led to an unbalance of media development and turned out to be a bottleneck of the aggregate development, and in the mass communication, the extremities of “whole Westernization” as for the communication of exotic culture and “ all-round negation” as for the sp culture are easily produced. Therefore, at the present stage, it reading and carrying-forward of the traditional is an important content of the study of the dilemma in the post-modernization period for the mass communication to search for balance in the asynchronism of the mass communication, integrate the mass effect and achieve the essential goal to realize human modernization along with the economic modernization.
出处
《西安交通大学学报（社会科学版）》
2005年第4期91-96,共6页
Journal of Xi'an Jiaotong University：Social Sciences
关键词
后发现代化
传播理论
文化现代化
post-modernization
transmission
culture modernization
