摘要
利用2004年7月10日—8月28日在全国6大旅游热点城市对外国游客所作的6 600份抽样调查资料,根据所建立的客主交流意愿模型,运用Excell统计软件从旅游者的角度分析旅华外国游客客主交流行为的特点,并对旅华外国游客7个主要交流场所的心理距离进行了测算,目的是为了更好地为旅游市场拓展、旅游产品设计和旅游规划开发服务.
Based on 6 600 pieces of survey papers investigated in the national 6 big traveling hot spots city during Jul. 10 - Aug. 28, 2004, with the aid of host-guest exchange model, using the Excell statistics software to carry on analysis of the behaviors of host-guest exchange of foreign tourists from tourist＇ s angle, and has surveyed the travel China foreign tourists＇ 7 main exchange places psychological distance. The goal was make good service for traveling market development, traveling product design and traveling plan development.
出处
《陕西师范大学学报（自然科学版）》
CAS
CSCD
北大核心
2005年第4期103-107,共5页
Journal of Shaanxi Normal University：Natural Science Edition
基金
国家自然科学基金资助项目(40271037)
关键词
外国游客
客主交流
交流吸引力
交流心理距离
foreign tourist
host-guest exchange
exchange attraction
exchange psychological distance
