摘要
在中小企业的营销管理中,找到适合中小企业实际情况的营销模式是其营销成功的关键。会议营销是适合中小企业实行的一种营销方式。本文分析了会议营销的概念、特征,并提出了中小企业实行会议营销需要注意的问题和方法。
It＇s crucial to find the proper marketing model for the middle and small enterprises in the marketing management .The conference marketing is a new-born marketing model ,which is proper for the middle and small companies .This paper analyze the concept of the conference marketing ,characteristics and propose the problems and methods for the middle and small companies to perform the conference marketing.
出处
《价值工程》
2005年第11期96-97,共2页
Value Engineering
关键词
会议营销
中小企业
营销方式
conference marketing
middle and small enterprises
marketing model
