摘要
店名和字号是最能反映天津城市文化和商业文化特点的部分。从店名可以看到天津人深受儒家传统文化、天地崇拜和宗教信仰观念的影响,同时,善于吸收外来文化和南北各地文化的特点,以及新时期表现出追求时尚、追求富贵的文化心理和对市民通俗文化的影响。
This article lieving trade n that commercial signs presents a preliminary research about and their brands can best reflect its ame, we know that people of Tianjin have been deeply influ , world worship and religious belief. Meanwhile, it has absorbed and the north and south of China, showing that it pursues fashion, popular culture. the use of trade names of Tianj culture characteristics. Seen fr enced by Confucian traditional the culture characteristic from fortune and powerful liking to in, om bethe culture outside citizen
出处
《天津成人高等学校联合学报》
2005年第6期92-96,共5页
Journal of Tianjin Adult Higher Learning
基金
天津市教育委员会2004年科研资助项目
课题号20042302
关键词
商业文化
天津商名
文化特点
commercial culture
Trade Name in Tiajin
cultural characteristics
