摘要
大众媒介作为人们了解外在世界的渠道,建构着人们对于社会的观点和看法。发端于20世纪60年代的涵化理论致力于探讨电视对受众建构社会现实的影响。它通过实证研究验证理论假设,针对各方的批评和置疑不断充实完善,得到越来越多的认同。近年来,对涵化研究方法论的探究使其日益趋向更为周密和完整。
Mass media is a charmel for people to know the outside world, through which people express their views toward society. Cultivation theory,which originated in the1960s and has been improved continuously, explores the influence of TV on the construction of society. The recent exploration into methodology of cultivation theory has made it more thorough and complete.
出处
《吉首大学学报（社会科学版）》
2005年第4期84-87,共4页
Journal of Jishou University(Social Sciences)
关键词
电视
涵化
方法论
TV
cultivation theory
methodology
