摘要
彩电业在农村市场的开拓乏力,在城市市场的产品同质化价格竞争。有线电视业在全国的入户率,尤其是在农村市场的入户率更低。作为产业链上的设备制造商和网络运营商,如何在模拟电视向数字电视的变革创造的巨大的市场机会面前,有利可图,培育竞争优势,两者结成营销联盟,应该是一个可行的战略选择。
Rural markets of color TV industry have not developed enough and price competition of identical products in city markets is intense. The ratio of China＇s wired television holders is very low, especially in rural markets. It＇s challenging how color TV industry and wired TV industry, as equipment manufacturers and wired television net providers in industrial chain, make profits from the large markets created by the transformation from analog TV to digital TV. Marketing alliance between both industries and cultivating competitive advantages should be a flexible strategy to make profits in the transformation.
出处
《重庆教育学院学报》
2005年第6期50-53,共4页
Journal of Chongqing College of Education
关键词
彩电业
有线电视业
营销联盟
color TV industry
wired TV industry
marketing alliance
