摘要
运用文献资料研究、逻辑推理等研究方法,通过对以往成功大型综合运动会市场营运成功经验的研究,对广州亚运会赛事营运中收入来源与成本控制分别进行阐述,并对创立适合广州亚运会赛事的市场营运模式进行了初步的探讨。
The documentary research, dianoetic approaches were undertaken in the current article. It illustrated the income resources and cost controls of Guangzhou Asian Games respectively and discussed the establishment of the appropriated marketing operation pattern for the Asian Games＇ market operation initially.
出处
《广州体育学院学报》
北大核心
2005年第5期76-78,共3页
Journal of Guangzhou Sport University
关键词
广州亚运会
市场营运收入
成本支出
营运模式
Guangzhou Asian Games
Marketing Operation Income
Cost and Payout
Operation Pattern
