摘要
顾客和厂商在产业活动中存在着地位的差别,这种差别来源于产业活动中的价值关系。在创新水平高的产业领域,厂商价值占据了产业活动的主要部分;而在市场容量大的产业领域,顾客价值占据了产业活动的主要部分。产业发展的主导模式探讨了我国企业在创新水平高的产业领域获得厂商价值;而在市场容量大的产业领域获得顾客价值的发展条件。
The firm - value and customer - value constitute industry value. Different position of firm and customer in the industry value - chain determines that there is an interactive relationship between the two parties. In the field of high level of innovation, the firm value occupies the most of industry value. In the field of large market size, the customer value occupies the most. This research of the industry development model also discusses how the enterprises can gain from the two parts.
出处
《财贸经济》
CSSCI
北大核心
2005年第9期13-18,共6页
Finance & Trade Economics
关键词
产业链
企业价值
顾客价值
Value Chain, Firm Value, Customer Value
