摘要
运用问卷调查、文献资料、专家调查及数理统计等方法对山东省城镇老年人体育消费的态度、动机、消费行为及影响因素等状况进行调查研究,探讨山东省城镇老年人口体育消费的发展趋势,为政府部门合理地引导与培养山东省城镇居民中老年人形成积极健康的体育消费模式提供参考,为体育产业的经营者提供有关经济信息。
This paper has used such research methods as investigation, questionnaire, specialist investigation and statistical method to grasp the attitude, the motivation,action, and those affecting factors of sports consumption of the senior citizen of Shandong province. It has probed into the development trend of sports consumption of the senior citizen of Shandong province at the same time. It is hoped that this paper can give ,some enlightenment for the government to guide the sports consumption of the senior citizen of Shandong province to make developing consumptive model. It is also hoped that this essay can provide some useful information for the operators of sports industry.
出处
《山东体育学院学报》
北大核心
2005年第4期48-50,共3页
Journal of Shandong Sport University
关键词
城镇老年人
体育消费
消费心理
山东省
senior citizen
sports consumption
consumption psychology
Shandong
