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2Ron Garland. Non-Financial Drivers of Customer Profitability in Personal Retail Banking. Journal of Targeting, Measurement and Analysis for Marketing. 2002. 被引量：1
3Yasar F.Jarrar and Andy Neely. Cross-Selling in the Financial Sector. Customer Profitability is Key. Journal of Targeting, Measurement and Analysis for Marketing. 2002. 被引量：1
4C.B. Bhattacharya, Sankar Sen. Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies. Journal of Marketing. 2002. 被引量：1
