摘要
以NBA职业篮球市场开发中完成的重大业绩和市场规模变化为依据,将NBA职业篮球市场的发展过程划分为起步、巩固提高、全面发展和国际化四个阶段。分析总结了NBA职业篮球市场成功发展的主要因素以及给我们的启示。
According to the great achievement and market great change, the process of NBA market development has been divided into four stages： beginning, improvement, overall development and internationalization. This article analyzes and summarizes the major factors of successful development of NBA.
出处
《烟台师范学院学报（自然科学版）》
2005年第3期230-234,共5页
Yantai Teachers University journal(Natural Science Edition)
