摘要
在当今充满不确定性和市场竞争不断加剧的全球化变革时代,西方公司经营战略在不断进化,一种基于核心竞争力和关键客户资源的市场经营战略脱颖而出,这种战略在IT行业内称为主流化竞争战略,主流化竞争战略既能使公司赢得竞争优势,也能真正为用户增加社会福利。
In an epoch of globalization and transform afion filled with uncertainties intensive competitions.Many western corporation have ajudasted their business strategies, A new business strategy, which is based on the core competence and crucial consumer resources, can maintain competitive advantages , it is also called the dominant competitive Strategy in IT industry, applying this strategy, those corporations can not only win competitive advantages, but also really increase users＇ benefit.
出处
《商业研究》
北大核心
2005年第18期25-27,共3页
Commercial Research
基金
浙江省教育厅资助项目(浙教高科[2003]195号)
浙江财经学院校级重大科研课题
项目编号:YJZ0302
关键词
主流化竞争战略
竞争合流战略
西方公司经营战略创新
理论分析与思考
dominant competitive strategy
competition by following together
western corporations＇ business strategy innovation
theoretical analysis and thought
