摘要
从社会交换论的视角考察了人际传播中的信息交换行为,并根据传受双方不同的动机与利益追求对人际传播中信息交换与利益实现模式进行了分类。揭示出工具性的信息交换与利益实现模式偏向于受者对信息的主动寻求,传者权力更大,是功利性的不平等的社会交换行为;非工具性的信息交换行为更强调传者的主动性,是非功利性的精神利益实现模式。
This paper examines the information exchange behavior in interpersonal communication from the perspective of social exchange theory, and indicates the different types of model in information exchange and interest achievement according to the different purposes and pursuits of disseminators and recipients. It proposes that information exchange and interest achievement of an instrumental nature favors the recipients＇ voluntary pursuit of information; the greater power a disseminator enjoys, the more unequal social exchange in a pragmatic society is; information exchange of a non-instrumental nature emphasizes on the initiative of the disseminator and provides a model for the realization of non-instrumental interest achievement.
出处
《北京理工大学学报（社会科学版）》
2005年第4期18-21,共4页
Journal of Beijing Institute of Technology：Social Sciences Edition
关键词
人际传播
信息交换
利益实现
模式
Interpersonal communication
Information exchange
Interest achievement
Model.
