摘要
分析企业的成本优势,不能仅集中于生产成本,要用价值链分析的方法,将企业经营活动的全过程分解成战略相关的若干活动,分别研究每一种活动对企业相对成本地位的影响,以便全面正确地认识企业的相对成本地位。从技术研发、财务成本、管理成本、人力资源成本和市场营销五个方面对我国的企业进行分析可以发现,在目前状况下,我国企业的成本优势将会在国际市场竞争中很快消失。我国的企业不能满足于现状,必须建立自身的竞争优势,才能在国际市场竞争中保持持久的竞争力。
It＇s essential to find out the cost-advantage of a company in order to analyze the value chain of the company, which means to decompose the whole process of the company＇s operation into correlative activities in strategy and to identify effects of each activity on the relative status that the company possesses in costs. Based on the cost studies of researching techniques, financing, management, human resource management and marketing, the author discovers that the leading cost-advantages of Chinese enterprises would soon vanish if the current conditions could not be improved soon.
出处
《西华大学学报（哲学社会科学版）》
2005年第4期63-64,94,共3页
Journal of Xihua University(Philosophy & Social Sciences)
关键词
成本优势
价值链
技术研发
财务成本
管理成本
人力资源成本
市场营销
Chinese enterprises
value chain
cost-advantage
financing costs
management cost
human resource management cost
