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中国消费者的炫耀性消费行为动机研究 被引量:5

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摘要 随着中国经济迅猛发展,人们生活水平不断提升,消费这一平常的经济活动越来越受到不同程度的关注,尤其是以炫耀行为动机的消费活动。本文基于心理、社会和文化三个方面来阐述炫耀性消费的动机,并以此分析对中国经济的发展有何消极和积极的作用。
出处 《中国商界》 2008年第11期154-154,共1页 Business China
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