摘要
调整产品结构的意义产品结构,即在全部产品总量中,按经济用途不同,或按满足不同层次需要,各大类以及每类产品中各品种各规格产品产量所占的比重。生产是工厂的命脉。由于市场竞争机制,随着不断更新观念,就要不断调整产品结构计划。它包括:市场研究,销售预测,产品设计和发展,生产方式,生产量等。研究产品的品种构成,应包括老产品的整顿和新产品的开发两个方面。整顿老产品,包括老产品的改进和淘汰,它必须从满足社会需要出发。如何确定需要整顿的老产品呢?
Looking at the significance of readjusting products structure, this article tells that market attraction and enterprise strength should be taken into consideration when fixing products structure. Products structure should be readjusted on the basis of the characters of your own trade. The author also tells that the readjustment of products structure within printing trade is an inevitable outcome of market competition system based on the company he works with.
出处
《中国包装》
1989年第2期26-27,64,共3页
China Packaging
