摘要
在商品经济高度发达,交往方式日趋开放,政治观念日趋民主的现时代,公关礼仪已成为现代人所必备的基本条件。通过公关礼仪教育可以培养大学生提高对礼仪知识的认识,陶冶讲究礼仪的情感,锻炼讲究礼仪的意志,确立讲究礼仪的信念以及养成讲究礼仪的习惯。公关礼仪教育是大学生走向社会后获得自尊与自信、理解与支持的重要手段。因此,在高校开设公关礼仪课程成为目前优化大学生综合素质的当务之急。
With the rapid development of commodity economy, the gradual opening of communication methods and the increasing of democracy in politics, public relation and etiquette is becoming one of the essential qualities of modern times. The education of public relation and etiquette could increase undergraduates＇ knowledge about etiquette, nurture their sentiment to observe etiquette, exercise their volition to observe etiquette, establish their faith to observe etiquette and foster their custom to observe etiquette. Public relation and etiquette education is an important means forundergraduates to obtain selfesteem, self-confidence, understanding and support after their graduation. Consequently, it is an urgent issue to set up a public relation and etiquette course to optimize the synthetical quality of the undergraduates.
出处
《桂林电子工业学院学报》
2005年第4期45-48,共4页
Journal of Guilin Institute of Electronic Technology
关键词
公关礼仪教育
素质培养
形象塑造
public relation and etiquette education, cultivation of quality, image-building
