摘要
山东省城乡居民体育消费需求的现状是,体育消费意识高,但消费水平低;在消费偏好上,最喜受的消费项目是球类,对产品关注最多的是质量和价格,品牌意识较淡;参与体育消费的主要目的是娱乐。为此要合理制定体育产品价格,采取优惠措施,降低体育企业生产成本,更好地满足山东省城乡居民体育消费的需求。
The existing situation of the requirements of athletic consumption of the urban and rural residents in Shandong province presents some characteristics as foLlows：people are high in the sense of the consumption in their body-building but low in the aetral consumption on it;ball games is their favorite sports;the people are more concerned about the quality and price of athletic products while less on their brands;the main purpose of sports of the residents is for reflexion. From the conditions mentioned above, in order to meet the need of the athletic consumption of residents both in city and countryside better, the companies of athletic products should ste a reasonable price for their products and take the measures to give preferential treatment to the consumers,and lower down the cost of their products.
出处
《山东体育科技》
2005年第2期46-47,共2页
Shandong Sports Science & Technology
关键词
体育消费
体育产业
山东省
athletic comumption
existing situation
requirements
counterplan
