摘要
广告业在我国迅速发展，也加大了对广告人才的需求。高校应该加强和改善广告设计教育的现状，改革广告设计艺术的教育模式，建立新型的广告设计教育的新模式。
A large number of ad talents have been demanded with the rapid development of ad industry in China.Colleges and universities functioning as cultivating the talents should enchance and improve the exsisting situation of ad education,reform the education models of ad design art and quicken the steps of its reforming and establish a new type of ad education system.
作者
王莉琴
WANG Li-qin(Xinxiang Teachers College, Xinxiang 453000, China)
出处
《新乡师范高等专科学校学报》
2004年第5期117-118,共2页
Journal of Xinxiang Teachers College
关键词
广告教育
课程体制
课程内容
教育模式
课程结构
评价制度
ad education
curriculum system
curriculum content
education patterns
curriculum structure
evaluation system
