摘要
简要介绍了北方粳稻市场的需求情况、市场竞争的制约因素及米业发展策略,阐述了乌苏里江米业集团通过借地扎根、借库储粮、借船出海、借会扬名、借梯登高、借店生财等手段,达到确保粮源、降低成本、扩大市场、树立品牌形象,建立市场销售网络的成功经验。
Introduced the requirement of North Japonica Rice market, the dependent factor of market competition and plot of developing rice, expounded Wusulijiang enterprise group through some methods such as borrow soil to root, borrow barn to store, borrow ship to launch out, borrow meeting to go far, borrow ladder to ascend and borrow shop to get rich et al, through it to reach successful experience such as ensure foodstuffs source, decrease costs, expand market, set up image of brand and network of marketing et al.
出处
《垦殖与稻作》
2005年第4期46-49,共4页
Reclaiming and Rice Cultivation
关键词
北方粳稻
市场需求
发展策略
North Japonica Rice
market demand
plot of developing
