摘要
随着各种大型连锁超市和大卖场的兴起,分布在居民区的便利店及其连锁,普遍面临生存和发展的危机。但是,无论从社会需求还是从经营者自身的需求出发,这些便利店都应该得到生存和发展。问题是如何才能获得生存和发展的能力?文章试图从关系营销理念的角度对此进行探讨,提出一些可行性较高的,提升这类便利店(主要是组织化程度较高的连锁便利店)的生存和发展能力的对策,以期对这类零售便利店有所助益。
With the progress of the remold in domestic cities, the convenient shops located in the residential areas are faced with the crises of subsistence and development.But,needed by itself and secity,they should be given a hand.This paper probes into relationship marketing and try to give some suggestion.
出处
《华东经济管理》
2005年第7期111-113,共3页
East China Economic Management
关键词
关系理念
居民区零售便利店
生存与发展
和谐社会
<Keyword>relationship ideal
convenient shops
subsistent and development
concordant society
