摘要
开展全英教学符合国家和社会发展的趋势。结合市场营销专业的教学特殊性,开展英语加专业课程的教学,需要根据教学目标和学生具体情况,巧用教学方法,加强师资队伍、课程建设以及教案的编写,努力将教学模式目标化、本土化、规范化。
The marketing program conducted in the mode of English immersion has its particularity. The paper holds that teaching of English plus pathway courses should be carried out in terms of the teaching objectives and the students' requirements and conditions. In addition, it puts forward constructive ideas about improvement of teaching methods, enhancement of the qualified teaching staff involved, development of courses and teaching-plan designs, which may help develop the program into one with clear-cut objectivity, localization and regular-ization.
出处
《国际经贸探索》
CSSCI
北大核心
2005年第F06期58-61,共4页
International Economics and Trade Research
关键词
商务英语
市场营销
全英教学模式
教学本土化
business English
marketing
English immersion mode
localization of teaching
