摘要
随着信息技术和信息处理能力的增强,以及新经济时代的来临,流通产业显露出了一些新特点,这些新特点给我国流通企业的发展带来了新的挑战与机遇。本文从流通企业的赢利模式角度来探讨在宏观经济环境发生较大变化的条件下,我国流通企业的发展对策。在分析流通产业的新特点、流通企业现有赢利模式不足等基础上,提出现代流通企业赢利模式创新思路,并就如何从传统赢利模式向现代流通企业赢利模式的转变提出了具体实现途径。
With the quick development of IT, and the coming of the new economy, the circulation industry takes on some new characteristics, which bring about more challenges and chances for the circulation enterprises. This article discusses the circulation enterprises' development countermeasures from the angle of profit model under the great changes of macroeconomics. On the base of analyzing the new characteristics of the circulation industry and the present profit model' deficiency of the circulation enterprises, we come up the innovation countermeasures and the transition ways from present profit model to the new profit model.
出处
《当代财经》
CSSCI
北大核心
2005年第7期55-59,共5页
Contemporary Finance and Economics
关键词
流通产业新特点
赢利模式
创新
New characteristics of circulation industry
profit model
innovation
