摘要
新疆地处祖国的西部边陲,在这块广袤富饶的土地上,有着得天独厚的旅游资源,发展旅游业潜力巨大。通过对新疆旅游资源的分析,指出树立现代营销理念,实施有效的整体营销策略将是新疆旅游业发展的关键。
Xinjiang, located on the west border of China, has a vast and fertile land, which endows it with rich natural tourism resources and shows great potential for tourism industry, By analyzing the resources in Xinjiang, this paper points out that the key to the development of tourism industry in Xinjiang is to develop modern marketing idea and employ effective and all-round marketing strategy.
出处
《大连民族学院学报》
CAS
2005年第4期68-70,共3页
Journal of Dalian Nationalities University
关键词
新疆
旅游业
旅游营销策略
Xinjiang
tourism industry
marketing strategy
