摘要
从电力产品的独有特性和营销功能方面,分析了电力产品的营销特点,指出在能源紧缺下,供电企业应采取采取网络营销、神入营销、抢先营销、共生营销、让利营销、市场细分营销、差异市场营销等新的营销方式与营销策略,开拓电力市场,促进电力经济的可持续发展.
From the point of the feature of electricity product electricity product, marketing function, marketing characteristic of electricity product was analyzed. The power supply enterprise should adopt the marketing of the network, the cathexis marketing, outbids marketing, intergrowth marketing, makes concessions in such new marketing ways as marketing, market segments marketing, difference marketing, etc. and marketing tactics, open up the electric market, promote the sustainable development of electric economy.
出处
《湖北工业大学学报》
2005年第3期224-226,共3页
Journal of Hubei University of Technology
关键词
供电企业
市场营销
电能产品特点
电力市场
营销策略
power supply enterprise
market selling
electric energy product feature
electric power market
selling strategy
