摘要
当前,媒体同质化趋势越来越明显。作为新兴的交通广播,怎样发挥专业优势,建设好标识性的品牌栏目,形成受众的习惯收听,这是现代广播的重要研究课题。本文从湖南交通频道《交通话题》的个案入手,解析了塑造品牌栏目的多种手法。
At present, media's homogeneity trend is more and more obvious. As a new developing traffic radio, how to give play to the professional advantage, build the identified classic column, make the masses form the habit of listening to the radio is an important subject of researching on modern radio. This text starts with traffic cases of 'traffic topic' from Traffic channel of Hunan radio station, analyzes many kinds of tactics to mould brand column of radio.
出处
《湖南第一师范学报》
2005年第2期126-128,共3页
Journal of First Teachers College of Hunan
关键词
品牌栏目
多种手法
塑造方式
brand column
many kinds of tactics
the way of mould
