摘要
在云南省旅游规划中思茅市与西双版纳划分为西南旅游区,是省三大重点旅游区之一。由于思茅市具备丰富的旅游资源优势和区位优势,故旅游开发潜力巨大,前景可观;但也在资源竞争性、交通、接待设施、员工素质等方面存在问题,因此应运用多元化的投入机制,提高思茅市旅游通达性、改善并充分利用现有的旅游地接待设施、合理建立旅行社机构、加强员工专业素质、加大旅游宣传力度,使思茅旅游业全面振兴,从而带动地区社会经济发展并实现良好经济和社会效益的统一。
In the tourism of Yunnan Province,Simao city and Xishuangbanna are divided into Southwest tourist regions which are regarded as the most important regions of three.Simao has a good tourist potential and future because of its advantages in abundant tourist resources and location,but it also has disadvantages in competitiveness of tourist resource,transportation and so on.So it is imperative to find many sources of fund,to improve the transportation,to make full use of touristreception facilities in existence,to establish reasonable tourism agency system,to promote the quality of employees and to conduct vigorous propaganda on tourism.By means of which,Simao will not only end up in developing tourism and economy vigorously,but also unite the economic and social benefits.
出处
《昆明师范高等专科学校学报》
2005年第2期33-36,40,共5页
Journal of Kunming Teachers College
关键词
云南思茅
旅游开发
旅游资源
区位特征
客源市场
Simao City of Yunnan
tourism development
tourist resources
regional characteristics
tourist markets
